Established in 2017, The Enthusiasts is built on a partnership between a planner, Martin Yeoman; and a creative, Jamie Hitchcock. We believe the close connection between strategy and idea is the secret for creating work that drives growth.
The name The Enthusiasts reflects our approach not just to work, but to life.
As The Enthusiasts, we draw inspiration from all over – art, architecture, furniture design, travel, sport, food, you name it. We believe looking beyond our immediate industry is what keeps ideas fresh and perspectives sharper.
It’s an attitude we bring to every project. Curiosity. Creativity. And a good dose of Enthusiasm.
Martin Yeoman
Strategy Partner
martin@theenthusiasts.co.nz
With over 25 years as a Strategic Planner, Martin has earned a reputation as a trusted advisor to many of New Zealand’s most influential businesses. There’s not a marketing problem that he hasn’t seen.
He has previously held strategic leadership roles in London, Australia and New Zealand with the likes of Saatchi & Saatchi, Publicis and Assignment Group. In addition to working on most of New Zealand’s leading brands, Martin has worked on major global projects for Coca-Cola and several regional projects throughout Asia and Australia. He is one of the most awarded strategists in the region for advertising effectiveness and a regular speaker on brands and communication.
Martin’s ’enthusiasms’ include cycling, attending sports games with his son, visiting art galleries with his daughter, cooking for his family and discovering new podcasts.
Jamie Hitchcock
Creative Partner
jamie@theenthusiasts.co.nz
Jamie Hitchcock has over 25 years’ communications experience across sponsorship, public relations and advertising as a Copywriter and Creative Director. He has worked for agencies in the BBDO and WPP networks. He was a partner at an independent agency; Meares Taine Advertising, and was involved in a successful sale to Ogilvy, and was founder and partner of Josh and Jamie Advertising, successfully selling to Assignment Group in 2010.
He has created long term campaigns for clients over every sector, has won over 100 national and international advertising creative and effectiveness awards, and has lectured and judged both locally and internationally.
Jamie’s ‘enthusiasms’ include golf, planning travel adventures and firing up his pizza oven to feed friends and family.